Born in Rome, Valentino Beauty's new fragrance for aristopunk.

Holidays in Rome , La Dolce Vita, From Rome with love,  Angels and Demons ... there are many films and books that have been inspired by Rome. The last ones to do so? Valentino Beauty and Loréal present the perfume “Born in Roma”,  for all those who want to feel (and smell) the eternal city .

The smell of a new generation of  young people living in  Rome, the so-called aristopunk . Proud of their roots, diversity and personality, they chart their own path, becoming Valentino Beauty's best Born in Rome ambassadors  .

A perfume that combines  tradition  and innovation, haute couture and urban culture , different universes and epochs of history , intuition and heritage. .. a new way of seeing beauty from  modernity . A dialogue between the past and the present , between dreams and reality.

This is Born in Roma , a tribute to the city where the brand was created in 1960 and where today Pierpaolo Piccioli continues to be inspired and created , the city of the aristopunks , where urban life is drawn between historical buildings.

Tucked into a jar made of  Rockstud , so characteristic of the firm, with which they wanted to convey both the strength of the brand and the strength of the oldest city in history.

For women, Born in Roma , it is a floral and oriental fragrance . Made of Bourbon jasmine and vanilla , among which you can see a woody touch that gives it the most irreverent point.

For men it is a combination of smoked violet leaves , with a spaced touch of ginger and mineral salt.

This perfume, now available on the web, is the beginning of a new aristopunk era in a beauty universe that has only just begun and while we continue on vacation to Rome .